5375 Marketing for Restaurants

Sección 0 2 lessons

5375.0100 Online Marketing Introduction 5 lessons

• 5375.0101 Role of Online Marketing in Foodservice
• 5375.0102 How Guests Discover Restaurants Online
• 5375.0103 Digital Touchpoints and Guest Behavior
• 5375.0104 Key Concepts: Reach, Engagement, Conversion
• 5375.0105 CAC and CLV for Restaurants

5375.0200 Demographics and Sales Funnel 4 lessons

• 5375.0201 Market Demographics and Psychographics
• 5375.0202 Mapping the Restaurant Sales Funnel
• 5375.0203 Guest Intent and Buying Stages
• 5375.0204 Building a Digital Guest Profile

5375.0300 Websites, Local Search, and Listings 4 lessons

• 5375.0301 Building an Effective Restaurant Website
• 5375.0302 Mobile Optimization and User Experience
• 5375.0303 Local Search and Community Resources
• 5375.0304 Google Business Profile and Directory Management

5375.0400 Social Media Marketing for Restaurants 7 lessons

• 5375.0401 Social Media Goals, Budget, and Scheduling
• 5375.0402 Choosing the Right Platforms
• 5375.0403 Optimizing Social Profiles
• 5375.0404 Optimizing Social Profiles
• 5375.0405 Paid Social Media Advertising
• 5375.0406 Paid Social Media Advertising
• 5375.0407 Instagram Strategies for Restaurants

5375.0500 Direct Message Marketing, Email, Loyalty, and CRM Data 6 lessons

• 5375.0501 Direct Message (DM) Marketing
• 5375.0502 Building and Segmenting DM Lists
• 5375.0503 Email and DM Campaign Examples
• 5375.0504 Loyalty and Digital Rewards Programs
• 5375.0505 POS and CRM Data for Marketing
• 5375.0506 AI Tools and Customer Service Chatbots

5375.0600 Online Ordering and Delivery Systems 3 lessons

• 5375.0601 Integrating Online Ordering into Your Website
• 5375.0602 Working with Third-Party Delivery Services
• 5375.0603 Designing Menus for Online Ordering

5375.0700 Influencer Marketing and Collaboration Campaigns 4 lessons

• 5375.0701 Identifying Food Industry Influencers
• 5375.0702 Collaboration Campaigns
• 5375.0703 Running Effective Influencer Campaigns
• 5375.0704 ROI Measurement for Influencer Work

5375.0800 Content Marketing: Blogs, Video, Audio, and PR 4 lessons

• 5375.0801 Blogging and SEO Basics
• 5375.0802 Video Marketing for Restaurants
• 5375.0803 Podcasts and Audio Content
• 5375.0804 Public Relations and Digital Press Releases

5375.0900 PPC, Retargeting, Geofencing, and Marketplaces 4 lessons

• 5375.0901 Pay-Per-Click (PPC) Advertising
• 5375.0902 Retargeting Strategies
• 5375.0903 Geofencing and Location-Based Marketing
• 5375.0904 Advertising Aggregators and Marketplaces

5375.1000 Performance Analysis and Tracking 3 lessons

• 5375.1001 Key Performance Indicators (KPIs)
• 5375.1002 Tracking Tools and Software
• 5375.1003 Using Data to Refine Your Strategy

5375.1100 Attribution, and Budget Control 3 lessons

• 5375.1101 Designing High-Converting Ads
• 5375.1102 Conversion and Attribution Tracking
• 5375.1103 Cost-Effectiveness and Budget Analysis

5375.1200 Reviews and Reputation Recovery 4 lessons

• 5375.1201 Managing Reviews and Guest Feedback
• 5375.1202 Service Recovery Best Practices
• 5375.1203 Crisis Management Strategies
• 5375.1204 Reputation Recovery After an Incident

5375 Digital Marketing Introduction 1 lessons

• Study Guides and Resources